Digital Signage Guidelines | Texas Tech University Health Sciences Center
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Digital Signage Guidelines

Purpose

These guidelines are intended to support the consistent and effective use of digital signage throughout TTUHSC. Digital signage serves as a tool for sharing timely, relevant and visually engaging news and information with learners and team members.

Platform Management

The Communications & Marketing team manages the content and design of digital signage to ensure consistency with university branding and messaging standards. The Information Technology (IT) team is responsible for the technical maintenance and support of the digital signage system.

1. Content Categories and Display Guidance

1.1 Promotional Content
Examples: StatlineTV, Vitals, general events

  • Maximum of two content items displayed concurrently
  • Each item may run for up to 15 seconds; videos may run for up to 30 seconds
  • Content will display for a maximum of four weeks unless Communications & Marketing approves an extension

1.2 Operations Content
Examples: Huddles , Town Halls, IT Announcements, HR Announcements

  • Maximum of two content items displayed concurrently
  • Duration ranges from up to 15 seconds; videos may run for up to 30 seconds
  • Requests for extended display time beyond 1 minute must be submitted to and approved by Communications & Marketing

1.3 Emergency Content (STAT!Alert)

  • Emergency content will automatically override all other content
  • Override remains active for the duration of the emergency or testing period. Once the StatSTAT!Alert has expired, digital signage will automatically return to the previously scheduled content.

2. Responsibilities - Access and Content

  • Communications & Marketing oversees all aspects of content creation, design, approval and scheduling. This includes the right to review, modify or remove content to ensure alignment with institutional messaging and branding standards.
  • IT is responsible for technical oversight, including system performance, network functionality, hardware/software support, contracts and emergency alert integration.
  • School and department-specific signs may be managed by designated personnel within those units; however, access must be approved by both Communications & Marketing and IT to ensure alignment with university standards and system compatibility.
  • Unauthorized access or posting of content is not permitted.

3. Non-Institutional Digital Signs
For signs not connected to the institutional system:

  • Prior approval must be obtained from both Communications & Marketing and IT before deployment
    • IT will evaluate and approve the hardware, software and network compatibility, as well as ensure the sign can receive STAT!Alert emergency messages
    • Communications & Marketing will assess whether the sign’s intended use aligns with institutional communication standards and content strategy
  • The digital sign must use technology approved by IT and must have the ability to receive STAT!Alert postings
  • Signs that do not meet these requirements may be removed or required to be brought into compliance

4. Best Practices for Digital Signage

  • Keep it short: Use concise, easily digestible messages
  • Design for clarity: Use large fonts, high-contrast colors and minimal clutter
  • Follow branding standards: Ensure content aligns with TTUHSC’s visual identity
  • Ensure accessibility: Avoid rapid flashes or animations that may cause issues for viewers

5. Copyright Compliance
All content must comply with applicable copyright laws and university policies, including:

  • TTUHSC OP 57.02 – Guidelines for the Educational Use of Copyrighted Works
  • Title 17 of the U.S. Code

6. Submitting a Request
All digital signage content requests should be submitted using the official request form. This ensures that the Communications & Marketing team can review, schedule and format content appropriately. 

7. Approval

Digital signage must be submitted for review and approved. Please send digital signage artwork via the following form.

Allow three to five business days for feedback and/or approval. Submissions that do not comply with the TTUHSC digital signage guidelines may be returned for revisions before they can be displayed.